Creaters Zumba Fitness is now leveraging their use of upbeat dance music to create a music marketing platform that recently kicked off with the promotion of Pitbull's single Pause. Promotions include a presence on their website and an exercise video starring Beto, the creator of Zumba. While this is a smart move for both Zumba Fitness and for Pitbull, it also suggests the potential for exercise classes as a marketing opportunity on a smaller scale as well. If you've missed out on the Zumba phenomenon, you can get a taste of its upbeat flavor via the Zumba Fitness video for Pitbull's Pause , a single off his upcoming album, Planet Pit. You can also get a look at Beto, the male dancer in the video, who created Zumba and has become really popular among Zumba advocates who now span the globe. So it only makes sense that Zumba Fitness would build on that platform beyond their own DVD's and fashion line to develop a marketing platform that operates both online, via their site and such outlets as YouTube, and offline, via music distribution to their classroom instructors. The video also plays a role in an upcoming Pitbull Pause Video Contest. In addition, Pitbull will perform at the annual Zumba instructor conference in July. Though Zumba's platform is likely to be out of the reach of most indie musicians, it doesn't mean that artists can't take this concept and turn it to their own ends.
Commercial artists to complement the range of tracks created by Zumba Fitness.
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Recently, both artists linked up with choreographer Alberto "Beto" Perez and contributed to his Latin dance-inspired Zumba fitness program. Zumba was conceived by the Colombia-born Perez in the s using dance to promote physical health. Combining musical elements like hip-hop, samba, salsa, meringue, mambo and even a bit of belly dancing, Perez's program has grown into one of the hottest fitness crazes in gyms across the world. The Fugees producer partnered up with Zumba, and now his single "Historia" has been included as an official Zumba track that instructors use to teach their classes fitness through choreography. Pitbull's "Pause," a track from his recently released album Planet Pit, is also part of the Zumba playlist. During last week's convention, both Pit and 'Clef performed for 7, Zumba instructors, who moved in sync with the dancers onstage to specific Zumba choreography. I can't even explain to you what that feels like," Wyclef said. While a rapper getting down with a fitness program may seem strange to some, Pitbull insists that the Zumba vibe is infectious.
Pitbull Zumba Videos
Convention Center. Hip-hop and fitness might not seem immediately compatible, and Pitbull and Lil Jon aren't quite LL chiseled. But that didn't stop them from performing before freaking Zumba fitness buffs at the Convention Center on Friday. Just what exactly is Zumba? It's a fitness dance craze started by someone called Beto Perez.
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